Countdown to Something
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We created this "Countdown to Something” in the days leading up to the 2020 presidential election, but decided to leave it open for recipients to countdown to what matters to them. Visualize a pad of paper with a giant number on it, starting at x and counting down to 1. We could all use a little something to look forward to, and hope is a valuable commodity—take it where you can get it. Talk about unifying an instagram campaign.
